Eva Baroth

Background

About Eva Baroth

Customer-centric marketing and membership professional with proven experience in developing integrated marketing strategy and membership programs and successfully executing data-driven member/customer acquisition, retention, and engagement campaigns. Cross-functional team leader with demonstrated ability to translate organizational objectives into brand-aligned creative briefs, production specifications, and technological business requirements. Self-motivated, detail-oriented project manager with a recognized reputation for establishing and adhering to the highest quality standards while consistently meeting multiple deadlines. Areas of Expertise: Creative development and tactical execution of data-driven integrated marketing campaigns Membership acquisition and retention strategy End-to-end on-budget and on-time project management using internal service areas and outside vendors/agencies Campaign analysis and testing/rollout strategies Market research Market positioning and assessment of competitive landscape E-commerce business integration and website content development Member onboarding and engagement strategies Budget planning and management Print and digital creative direction and copywriting High-level knowledge of direct marketing and digital marketing best practices Leadership positions in CRM/transactional database conversions Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook