Eva Best

Background

About Eva Best

Multidisciplinary product and AI strategy leader with 10+ years of experience driving business transformation at the intersection of technology, design, research, and regulation. I specialize in aligning innovation with enterprise priorities—translating emerging AI technologies into scalable, compliant, and measurable solutions for both customer-facing and internal ecosystems. Currently leading centralized AI strategy programs at Electronic Arts, where I orchestrate cross-functional collaboration between Legal, Engineering, Brand, and CX to enable privacy-sensitive, telemetry-driven systems for global personalization. I’m known for turning prototypes into production, building stakeholder trust, and delivering AI capabilities with clear business value. I’ve built inclusive research operations and insight pipelines across games and platforms, led successful adoption of experimental technologies, and turned skeptics into champions using evidence, empathy, and storytelling. I thrive in ambiguous, high-stakes environments and bring a strong record of building high-performing, deeply supported teams. Outside of work, I mentor psychology grads breaking into tech, write about music and media, and enjoy horror films, spreadsheets, board games, and dad jokes—sometimes all at once.