Eva Straube

Background

About Eva Straube

Strategic digital product leader specializing in eCommerce, product strategy, and digital transformation for the live entertainment industry. As International Product Owner eCommerce at Stage Entertainment, I define and drive the product vision, roadmap, and strategic initiatives for our portfolio of high-traffic international commercial websites. I excel in developing and executing product strategies that align business goals with user needs, ensuring seamless digital journeys for ticket discovery, engagement, and purchase. With deep expertise in platform migrations, CMS ecosystems, and cross-functional leadership, I translate complex business challenges into scalable, customer-centric solutions that maximize revenue and engagement. Key Strengths: Owning the digital product roadmap, prioritizing initiatives that drive business growth and customer value Defining product vision and strategy for large-scale eCommerce platforms Driving platform evolution, including CMS enhancements (Drupal) and digital ecosystem improvements Leading cross-functional teams (UX, CRO, Data, Engineering) to execute strategic initiatives Stakeholder management & alignment across multiple international markets Managing complex integrations & platform transitions, ensuring scalability and performance Currently, I am focused on shaping the long-term product strategy for our ticketing and checkout ecosystem, ensuring that future developments align with business objectives while delivering a seamless customer experience. I am passionate about using data-driven insights and customer research to inform product decisions, ensuring our digital platforms remain industry-leading in usability, scalability, and performance.