Eva Thunell

Background

About Eva Thunell

I originally founded Eternal in 2018 as a small yoga business – born from a personal passion for health, wellbeing, and personal growth. In May 2022, Eternal became a limited company (Eternal AB) and the vision started to grow. At the start of 2023, Eternal AB took over sales and marketing responsibility for the Stop Hémo product range in Sweden, a key turning point that allowed me to transition from employee to full-time entrepreneur. Later, Rikard Ekman joined as CEO and co-owner, and together we have expanded Eternal’s portfolio with innovative products like Stop Hémo Spray, ButiRect, Gelselax and ButiPron – helping people improve their health and wellbeing. My professional background includes: • Product launches within the Swedish pharmacy market • Category management and pharmacy collaborations • Sales force management and B2B relationship building • Project management from concept to market • Expertise in minor ailment treatments: nosebleed, wounds, gut health, probiotics, herbal medicine, sore throat, feet & skin. I enjoy sharing insights about entrepreneurship, personal growth, and the journey of building a business from scratch. Always open to connecting with like-minded professionals and partners.