Evan Diacou

Background

About Evan Diacou

Companies often struggle to grow profitably at scale—especially in competitive categories where price pressure, channel fragmentation, and promotional inefficiencies threaten margins. That’s where I come in.With over 15 years of leadership across Marketing, Revenue Growth Management, Sales Strategy, and Finance, I’ve built a career solving complex commercialization challenges for top CPG brands by aligning strategy with execution—and backing every move with data.At Resideo, I lead a global team of 40 and have driven an 8.3% 3-year CAGR on $2.7B+ in annual net revenue. I’ve led the successful launch of $500M+ in product innovation, paired with 360° marketing campaigns and customer acquisition strategies that delivered +260bps in market share gains. At Hershey, I guided the optimization of $950M+ in trade investments, developing RGM and pricing strategies that maximized ROI across major retail channels.My superpower is bringing together cross-functional teams—from Sales and Marketing to Finance and Supply Chain—to unlock profitable growth through clear analytics, commercial excellence, and consumer insight.What fuels me is the intersection of strategy and storytelling. I love translating numbers into action plans, and turning insights into campaigns that move the needle for customers and brands. It’s this blend of analytical rigor and creative thinking that keeps me passionate about building brands and driving growth.I’m always open to connecting with like-minded leaders and organizations tackling complex go-to-market challenges in CPG, retail, or omnichannel environments. Let’s explore how we can unlock smarter growth together.