Evan Poitras

Background

About Evan Poitras

I am a marketing professional with over 10 years' experience working a variety of industries including higher education, outdoors and tourism for organizations of all sizes. I have extensive experience with Brand Management, Content Marketing, Video Production, Storytelling, Strategy, Social Media, Campaign Execution and Strategic Partnerships, and create insight-driven initiatives that produce measurable results for brands. Some of my recent proudest accomplishments include- Led a reposition of a hero content strategy with a focus on branded storytelling, earning multiple award nominations, including “Best Storytelling” and “Video of the Year” at the iF3 Film Festival, and increasing long form video viewership by over 300% annually - Built content and social media strategies that increase our audience by 175%, and placed second in growth rate against 12 major competitors in the industry over the span of 3 years- Directed a go-to-market launch strategy that increased web traffic by 48% against previous 30-day record high for the company I would welcome the opportunity to connect with other marketing professionals and organizations that are looking to leverage content and brand efforts to drive sales and long term brand objectives.