Evan Tracey

Background

About Evan Tracey

I am an accomplished executive with extensive expertise spanning politics, media, and marketing. Throughout my career, I have successfully led strategic multimillion-dollar campaigns in media, public affairs, and advertising, leveraging a holistic and responsive approach to address complex challenges. My core competencies include data management, marketing technology, advocacy, business development, and political marketing, all of which are foundational to my professional journey.As a trusted advisor and thought leader, I specialize in crafting comprehensive strategies that align with broader organizational missions. My background encompasses electoral, legislative, research, and crisis communications, and I take pride in coaching and mentoring teams to achieve their objectives effectively.Currently, I serve as the VP of Communication and Marketing at the Vinyl Institute, following nearly two decades of experience in nonprofit communications and media research at the executive level. This rich background has empowered me to contribute meaningfully to nationally recognized campaigns and public affairs initiatives, shaping the future of strategic communication.Some of my principal achievements include- Successfully managing the merger of CMAG into TNS Media Intelligence and its acquisition by Kantar Media/WPP, providing media intelligence consulting for over 2 million brands across 20+ media outlets at its peak- Initiating profitable joint ventures and media partnerships, designing data and analytic products that generated over $5 million in revenue and $2.3 million in profits for political and corporate clients- Crafting a campaign outreach strategy that gained support from President Obama, 2012 Republican presidential candidates, and key media figures for clean energy initiatives- Growing a robust digital and social media presence, increasing our audience tenfold with over new followers in just one year through innovative content and paid strategies- Negotiating a partnership with Dale Earnhardt Jr.’s race team to utilize their assets for educating more than 75 million fans about clean coal-based electricity and emerging clean technologies.I am passionate about fostering collaboration and innovation in communication strategies and look forward to connecting with like-minded professionals.