Evanildo Barros

Background

About Evanildo Barros

With over 20 years of experience in engagement and benefits, I have the pleasure of leading the largest mediatech benefits platform for all Brazilians: FAMILHÃO. At Familhão — a joint venture formed by Dilus, a developer of multiplatform projects, and Vertem, a leader in engagement ecosystems — we are a platform that uses cutting-edge technology and innovative media arrangements to connect consumers and major brands in an environment that is fair and beneficial for everyone. Our goal is to connect households across Brazil in order to transform lives, fulfill dreams, and bring hope, joy, and real benefits to the Brazilian people. I am also Co-Founder of IAV – Instituto Inteligência Artificial de Verdade (True Artificial Intelligence Institute), alongside our patron Luciano Huck and an exceptional team. The IAV is an innovative initiative aimed at digitally educating Brazil in the face of new artificial intelligence tools, which are already impacting Brazilians' lives and demand conscious, ethical use, guided by educational movements like ours. In addition, I am Co-Founder and Chairman of Vertem, a leading company in Brazil’s engagement platforms and solutions market. I am also a founding partner of Instituto Locomotiva — a company specialized in market research — and of Monumenta, a live and digital marketing agency that transforms business communication by harmonizing experience and performance. I believe in the transformative power of technology to create smarter businesses, promote equitable access to consumption, education, and training, and contribute to a more sustainable society.