Eve Pickman

Background

About Eve Pickman

Update: Not currently open to opportunities. Writer, editor, product information consultant, social publisher, community manager, content creator, and auto show product special— all hats I've worn while gaining over 20 years of experience in automotive and healthcare marketing. Experienced translating complex technical data into consumer-friendly language, skilled at integrating SEO into new or existing websites, use of social media outlets such as Facebook, Twitter, Instagram, Tumblr, YouTube, LinkedIn, and blogs to communicate brand messaging. I have worked extensively in B2B and B2C sales and marketing training for General Motors, Ford, Chrysler Corporation, Volkswagen of America, Kia Motors America, Blue Cross Blue Shield of Michigan and the Blue Care Network. Career highlights include introducing the 1995 Dodge Neon for Chrysler Corporation, launching the award-winning Chevy Nation website while at Campbell-Ewald, inaugurating the online version of the GM Full Line Catalog and refreshing content for the GM corporate website before the 2010 IPO offering. Part of successful reveal, pre-launch and launch of 2015 Ford Mustang, Ford F-150, Ford Super Duty Trucks and Ford F-650/750 and the Alfa Romeo Giulia Quadrifoglio North American debut. Agency experience: One10 Marketing (Aimia/Carlson)IPG MediaBrands Publishing, GTB (Team Detroit), Campbell-Ewald, Ross Roy (BBDO), Outsell, LLC, and ES3. Automotive client experience: BMW, FCA, Ford, General Motors, Honda, Kia, Lexus, Lincoln, Maserati, Mazda, Mercedes Benz, Toyota, and Volkswagen. Category experience: automotive, healthcare, medical device, and consumer product. Specialties: Automotive advertising and marketing, automotive blogger and lifestyle writer, automotive product information specialist, automotive enthusiast community liaison, copy edit, CRM, eCommerce content creator, health care product and services training, interactive, print and digital content development, sales and marketing training, social media, technical writing, training program development.