Eyal Kaplan

Background

About Eyal Kaplan

I’m a senior marketing leader with 15+ years of experience scaling brands, launching products, and building high-performing teams across global tech and startups. At Google, I led product adoption for Ads, launched Google Pay in Israel, and owned national brand strategies - blending growth, brand, and purpose. I also led LGBTQ+ marketing work that helped shift public perception and culture. Before Google, I built GTM engines for VC-backed SaaS, led global marketing for deep-tech mobility, and launched strategy teams in the agency world. I thrive in fast-moving environments, translating business goals into action through sharp narrative, scalable programs, and cross-functional execution. I’m passionate about building marketing that drives results and leaves a mark - on people, markets, and culture.