Fabien Bourrat
Head of Data & Measurement Middle East, Africa & Cee at Google
Based in Ireland
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Seniority
Director
Department
Information Technology
Location
Ireland
Industry
Software Development
Company size
332K
Contact information
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f•••••••@google.com
Phone
5 credits+353 ••• •••• ••••
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Background
About Fabien Bourrat
and with + delivering measurable results for global brands. Proven track record across Western & Eastern Europe, MENA, and Africa, combining marketing expertise with data-driven insights to support growth and transformation at scale. Recognized for leadership roles at Google and L’Oréal, working directly with senior executives to shape strategies and deliver market impact. At, I lead a team supporting top clients across MENA, Africa, and Central & Eastern Europe. My work focuses on: • Enhancing digital maturity through AI-powered and data-informed strategies • Building measurement frameworks that link marketing investments to business outcomes • Partnering with C-level executives to guide strategic decisions and improve ROI Previously at ’, I managed brand strategies, product launches, and 360° marketing campaigns across multiple markets. I coordinated cross-functional teams, adapted global positioning to local market needs, and consistently delivered against growth objectives. During my tenure in France, I managed the Elvive/Elseve and LVV portfolios, overseeing an annual media budget exceeding €10M while driving market-leading campaign performance. Core Expertise: • Marketing Strategy & Digital Transformation • AI Integration & Data Analytics • Brand Positioning & Go-to-Market Planning • Multi-Region Market Leadership: Western & Eastern Europe, MENA, Africa • Cross-Functional Team Leadership • C-Level & Executive Collaboration
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