Fabio Botti

Background

About Fabio Botti

After 7 years spent in Information Technology (programmer, project management and analysis at Logica s.p.a. and Tecno s.r.l software factories) from october 1986 till december 1992, I was CTO at Sai.ge.ge. S.p.a. Software factory. From 1993 till april I became partner, co-founder and marketing manager at Sai.di.com. s.r.l.(Sai.ge.se S.p.a commercial division) multimedia communication agency and Euro Media s.r.l. internet and multimedia company specialized in cartoons products. From April till december 2005 e-commerce manager at Telecom Italia Mobile. From January 2006 till June 2007 Small Retail - sales channel manager (wireline/mobile B2B and contact center) at Telecom Italia and from July 2007 till september 2009 “HQ Trade Marketing Manager”. From october 2009 till september 2010, community manager of xtown.it, a sales governance portal dedicated to Telecom Italia stores salespersons, using the levers of WEB 2.0 and community management.From october 2010 till now, Social Media and TIM Data Room manager at Telecom Italia. At the end I hold a various lessons in the following arguments- multimedia marketing co funded the European Community (1997-98)- e-commerce at Lumsa University (2003-04) From the academic year 2011-12 professor on contract at LUMSA University teaching "web marketing & digital communication"​ Specialties: new media communication, e-commerce B2C/B2B of wireline and mobile products, trade and guerrilla marketing, mind and media management in AI era.