Fabio Cavallotti

Background

About Fabio Cavallotti

I am a communications and media relations professional with a focus on social media management, public administration relations, and supporting Italian SMEs. I work in the Communication and Media Relations office of the company. I manage the social media presence of Italiaonline's most important brands (Virgilio.it, Libero.it, PagineGialle, PagineBianche, 89.24.24, TuttoCittà, and Seat Agency) across major platforms: Facebook, Twitter, Google+, Instagram, and Pinterest. My responsibilities include developing and implementing social media strategies and editorial plans to increase brand awareness, engagement, and website traffic. This role requires technical expertise with social media management tools, excellent writing skills, and a keen understanding of user and online community interests. Effectively addressing information needs and generating interest necessitates staying abreast of news, both in mainstream media and online, with continuous account updates. To boost the reputation of our publishing products and drive traffic, fan engagement, and overall involvement, I utilize various tools to assess and measure brand reputation, conduct sentiment analysis, identify social trends, and pinpoint potential influencers (both online and offline). In addition to my core responsibilities, I also manage relations with the Public Administration, prepare public tenders, and handle subsidized finance initiatives for Italian SMEs.