Fabrizio Caperna

Background

About Fabrizio Caperna

Fabrizio Caperna is an award-winning creative leader with 20 years of experience in advertising. Currently, as Creative Director in T & Pm, Fabrizio drives the creative output for integrated campaigns and brand contents. In his role, leads teams of creatives, writers and designer to deliver concept development, and creative execution for some of the world's most recognizable brands. Through his work, Fabrizio continually refine processes, redefines categories and sets new standards. In 2017, after 16 years, he left TBWA to become Creative Director of The & Partnership, an independent agency of the WPP Group with an innovative approach combining ideas and technologies, transforming data analysis into targeted creative outputs. In this role, he rethinks and redesigns the creative department together with the board. To best meet the customer's needs and be in line with new market trends, it integrates transversal and specific figures into the team, such as digital specialists, video editors, CRM specialists and digital editors. Fabrizio’s work with The & Partnership immediately received international recognition for Toyota and Lexus pan-European integrated campaigns and brand contents as well as for the Start Your Impossible creative platform for the Italian market, dedicated to the strategic partnership between Toyota and the International Olympic and Paralympic Committee. Some of his works have won several recognitions in national and international festivals. In 2019 he is appointed Grand Jury at the New York Festival, and holds open lecture at the Sapienza University of Rome, John Cabot University and at American University of Rome