Fabrizio Garda

Background

About Fabrizio Garda

Hi, I’m Fab — designer, art director, brand builder. For the past decade, I’ve been helping Arduino grow from a beloved DIY platform into a bold, global brand — one campaign, character, kit, and system at a time. I lead design teams, shape stories, build tools that scale, and bring a bit of humor into the world of hardware and code. Whether it’s launching products, mentoring designers, or turning electronic components into expressive puppets (true story), I believe design works best when it’s clear, human, and a little unexpected. I use design to build connection — between brands and people, strategy and storytelling, creativity and clarity. Whether through motion, illustration, or systems, my work turns complexity into meaning and makes the serious stuff a little more joyful