Facundo Ruiz

Background

About Facundo Ruiz

Raised in an environment of advertising professionals, I grew up with a very early interest in art and creativity. I studied Advertising and worked for several years as an Art Director in various agencies in Buenos Aires. In order to deeply understand what audiences and company needs, I developed a particular balanced mindset between creativity and business, which led me to work as a freelancer in innovation processes for the development of mass consumer products. Some time later, as a part of the regional Customer Experience team in DIRECTV, and working from Buenos Aires for 9 countries in Latin American as CX Designer, I had the opportunity to promote the change management process of the company towards a Customer-Centric culture. I believe that professional growth requires a continuous learning spirit, an idea that drove me to participate in many courses and forums on Customer Experience, Creative Problem Solving, Human Centered Design, Design Thinking, and User Experience. Surrounded by the most recognized professionals of the industry in the region, I currently enjoy and learn as Manager of the User Research team, in the UX department of Mercado Libre, the Latin America's biggest e-commerce, currently working to disrupt banking, finance and shipping. Through different approaches, both qualitative and quantitative, we deliver useful insights to different teams within company to help them in their decision making, both with Generative and Evaluative Research. I also consider that sharing my knowledge is a must, and another significant source of learning. That is the reason why I led numerous workshops, talks and forums for in house company training programs at Mercado Libre, and in the academic field as lecturer and speaker on User Research, Innovation and User Centered Design.