Farah Deeba H.
Finance Manager Operations at Upay
Based in Dubai, United Arab Emirates
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Seniority
Manager
Department
Finance & Accounting
Location
Dubai
Industry
Financial Services
Company size
158
Contact information
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f•••••••@upay.ae
Phone
5 credits+971 ••• •••• ••••
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Background
About Farah Deeba H.
Finance & Operations Leader with 6+ years of experience driving data-led decision-making, process optimization, and reporting automation across multi-entity environments.I specialize in simplifying complex operational workflows—from building Power BI dashboards and managing operational KPIs to automating repetitive reporting that frees teams to focus on what matters. I’ve led successful transitions from manual, static reports to real-time dashboards, consistently saving hours of effort each week and improving visibility for leadership.My approach blends analytical rigor with operational empathy. I believe efficient systems should support people, not exhaust them. As a working mom, I’m highly adaptable, calm under pressure, and intentional with priorities—bringing focus, accountability, and follow-through to every project. Based in Dubai #OperationsAnalytics #PowerBI #ProcessImprovement #Automation #BusinessAnalytics #WomenInTech #WorkingMoms #DataDriven
Decision-makers
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