Farid Ortiz

Background

About Farid Ortiz

As a Marketing Director, I am a leader with experience in managing both digital and ATL businesses, with skills in decision-making and negotiations with clients. I am an expert in implementing marketing and business plans, as well as in personnel development and interdepartmental collaboration. I have experience in managing the strategic process towards current and prospective clients, with a track record of successful follow-up and closure of New Business. I take pride in having led client service teams and being responsible for managing and administering financial negotiations with clients, reviewing supplier portfolios, and administrative processes. With extensive industry experience, I have worked with leading brands such as Philadelphia, Trident, Banco Azteca, Capullo, Fundación Televisa, KFC, Mary Kay, Interceramic, Motorola, Telcel, Samsung, L'Oréal, Mars, Pernod Ricard México, Herman Miller México, Fud, Red Bull, VW, Porsche, Nike, Maskota, Budlight, Salsa Tabasco and many more. My focus on business growth and profitability has proven successful, allowing me to be responsible for the P&L of the area and ensuring the success of my clients' projects.