Farid Zekri

Background

About Farid Zekri

With over 15 years of experience in the Consumer and Pharma industries, I am the Head of Trade Marketing ME at Bayer, where I lead the creation of trade marketing strategies that drive business growth and customer satisfaction in Middle East countries. I am currently studying to have a Diploma from CIM | The Chartered Institute of Marketing, which enhances my marketing skills and knowledge of the latest trends and best practices in the field. I excel at people management, negotiation, sales, and account management, and I leverage these skills to create and implement effective trade marketing plans that align with the company's vision and goals, and that deliver value to our customers and partners. I am passionate about continuous learning and improvement, and I collaborate with cross-functional teams to achieve optimal results. I am also fluent in English and Arabic, enabling me to communicate effectively with diverse regional stakeholders.