Farida Baha

Background

About Farida Baha

I am a results-driven Product Leader with expertise in: Business, e-commerce, and digital product development Digital transformation and product strategy Leading agile cross-functional teams Aligning business goals with customer needs to achieve product-market fit My focus is on product-led growth, customer engagement, and building user-centric products. I thrive in high-tempo testing environments—leveraging user insights, A/B tests, and focus groups to iterate quickly through build-measure-learn cycles. Key Achievements:+150% app user growth through targeted onboarding and engagement strategies +10% increase in engagement with personalized user experiences +70% growth in digital revenue through optimized product offerings and data-driven initiatives +50% SEO traffic by improving site performance and aligning with user needs At H&M, I launched sustainable delivery options and implemented market disrupting delivery services, boosting customer satisfaction and setting new standards in e-commerce logistics. I am passionate about: Customer-first products and personalization Agile product development and digital transformation Building safe, collaborative spaces for teams to thrive If you're interested in user engagement strategies, agile processes, or digital innovation, let’s connect!