Farida Salem
Integrated Media Manager at Omd Egypt
Based in Cairo, Egypt
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Seniority
Manager
Department
Advertising & Marketing
Location
Cairo
Industry
Advertising Services
Company size
87
Contact information
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f•••••••@omd.com
Phone
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Background
About Farida Salem
Since 2019, I’ve grown from Junior Social Media Executive to Senior Integrated Media Executive at OMD, managing PepsiCo’s account. Along the way, I’ve honed my ability to develop strategies that are data-driven, creative, and results-oriented. My time in social media was key to developing my understanding of audience engagement, real-time trends, and creative flexibility—skills that I now integrate into every campaign I lead. I thrive in environments where strategy and creativity intersect, constantly adapting to new insights and turning them into actionable, scalable plans. I’m always focused on evolving through innovation and staying sharp in a fast-moving media landscape.
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