Farida van Riesen

Background

About Farida van Riesen

Farida van Riesen is a dedicated sales and marketing professional with over 7 years of experience in building strong client relationships and driving business growth through strategic partnerships. Known for her passion for helping businesses thrive, she excels in dynamic environments where tailored strategies produce impactful outcomes.Her career spans B2B sales, account management, and business development, where she has successfully guided clients through customized solutions to achieve their goals. Currently, as the Director of Business Development and Sales at Up Digital AI Powered Advertising and Marketing Agency, an AdTech company, she has played a pivotal role in expanding into new markets, establishing the Miami office, and significantly enhancing brand awareness through innovative initiatives.In addition to her corporate experience, Farida embodies an entrepreneurial mindset and possesses deep expertise in social media as the owner of her own agency, Miami Social. This dual perspective enables her to blend creativity with strategic thinking effectively.Driven by a commitment to fostering lasting partnerships, solving complex challenges, and propelling business growth, she approaches every project with a hands-on, results-oriented attitude, whether it’s consulting on market strategies, developing new business opportunities, or optimizing sales processes.