Faris H.

Background

About Faris H.

Dr. Faris Hasanain is a senior insights and strategy leader with 20+ years of experience across consumer and citizen insights, brand building, and public-sector transformation.As a Partner at Frequency Marketing & Research Consultancy, he acts as a trusted advisor to C-suite and public sector leadership, translating complex data into executive clarity, confidence, and risk mitigation. He designs and leads high-stakes research projects that drive critical, board-level decisions: commercial feasibility and market entry, brand equity valuation and pricing power, competitive intelligence, predictive scenario planning, and precise resource allocation.A defining specialization is public perception and sentiment analysis—helping organizations manage reputation capital and navigate complex policy shifts by understanding how narratives form, shift, and translate into public trust. His work sits at the intersection of sentiment analysis, destination marketing, nation/place branding, and digital transformation. This is strengthened by his doctoral research into how destination perceptions evolve in the digital age.His cross-sector portfolio spans government and other industries including FMCG, F&B, tourism, medical & sciences, and construction/real estate, bringing a broad senior lens to stakeholder management, future-proofing, and market dynamics.Previously, Dr. Hasanain served as Deputy Director General at the Ministry of Economy & Planning, and held global brand and innovation roles within organizations in the USA, alongside early experience with Procter & Gamble—a blend that bridges macroeconomic policy context with world-class commercial discipline.He holds a Doctor of Business Administration (DBA) from Montpellier Business School (MBS School of Business) and a Master of Business Administration (MBA) from Babson College, and he is a Misk 2030 Leader and a member of the Saudi Leadership Society.