Farzana U.

Background

About Farzana U.

Seasoned, creative, strategic and passionate Internet search marketing leader with more than eight years of experience increasing visibility, profitability, and performance for diverse organizations in both size and sector. 8 years of experience working with agency & client side. • Operating digital activity for brand & market place (3rd party brands) • Develop and execute strategies for search, display & paid social • Campaign optimisation to increase website visibility & improve growth trends • Design and develop online marketing programs for building brand awareness among consumers. • Implementing bidding strategies • Monitor text & display ads. • Co-ordinate with clients to ensure achievement of all return on investments. • Administered program performance and recommended improvements. • Perform competitive assessments to evaluate industry trends and technologies. • Observe and implement various measurement methods and metrics. • Administer weekly and monthly reports • Search Engine Optimization (Off-Page) • Analyzing keyword list for searching website • Link Building, helping sites boost PR. • Forum commenting. • Article Submission. • PR Submission. • Link Submission. Experience in running PPC campaigns on top search engines like Google, Bing, Yahoo, Baidu, Naver, So.com Well versed experience in Kenshoo & Marin bidding platforms along with analytical tools Google Analytics, Omniture & Double click. Worked on different forms of KPI's : CTR, CPA, CPL, Bookings, ROI Market exposure: United Kingdom, United States, India, APAC GAP Certified, Kenshoo Certified & Retail Certified