Fathi Balfas

Background

About Fathi Balfas

I am a seasoned market insights leader and strategist, with a proven track record of driving impactful market and consumer insights while fostering a consumer-centric culture within organizations. Over the past 15 years, I have been fortunate to immerse in the dynamic world of market research, engaging in over 700 projects across various verticals, including Information, Communication and Technology (ICT), consumer goods, healthcare, automotive, financial services, and public services, among others. Currently, I am pursuing doctoral studies in the fields of strategic management at Eurasian Management & Administration School (Russia) and organizational behavior at the International Business School of Scandinavia (Denmark). My unique approach draws from a diverse set of disciplines, encompassing business, economics, social science, psychology, and technology. This interdisciplinary approach equips me to comprehensively understand the market landscape, decipher complex consumer behaviors, optimize marketing decisions, and enhance firm performance. If your organization is in search of a dedicated and humble professional, one who possesses an appetite for learning, a passion for collaboration, and a commitment to contributing to your growth, I would be honored to connect with you. Together, we can explore potential synergies and opportunities that promise mutual growth and success. Expertise- Marketing research & insights: behavioral insights, brand performance, segmentation, marketing mix element analysis, market landscape and demand forecasting dynamics, product/UX research, competitive intelligence, etc- Strategic marketing: marketing plan development, digital marketing, customer management strategy & analytics, strategic marketing roadmap development, sales roadmap, operation & revenue assignment, forecasting and modeling, go-to-market strategy, etc- Customer experience: CX roadmap development, CX metrics establishment & alignment with business strategy, CX measurement and control, etc- Business analysis: business case, business & product model analysis, business process diagnostics, modeling & engineering, piloting business initiatives, etc- Project & operations management: design & planning, implementation & evaluation, risk, finance, PMO, etc.