Fatima Khalid

Background

About Fatima Khalid

Decade of experience in the field of Product / Brand management and Project management with a proven track record of success. Career Highlights: • Product management for MoneyGram (MG) at Canada Post Corporation (4,500+ locations): Improved product performance from a double digit-decline (%) to a positive variance year over year, through a 4 levers strategy including- New pricing strategy - Marketing Support (Digital and In-store)- Promoting new delivery options for top corridors - Promoting MG Loyalty program for customer retention and improved productivity (by 1.62 x) • Headed Marketing department at DKT Pakistan and Afghanistan for 4.5 years looking after organization’s overall PR and marketing activities that significantly contributed to company’s Compound Annual Growth Rate (CAGR) of 28.33% over last 4 years. • Launched 11 new products in the company’s contraceptives portfolio and revamped entire portfolio with new packaging and positioning that lead to 6% increase in market share and more than 35% growth of our lead brand at DKT. • Launched a range of family planning products in the Afghanistan Market to improve choices of contraceptives for young couples. • Launching Client Based Record Management system to improve customer service at clinics in Pakistan’s rural areas at Greenstar Social Marketing. • Drafting and publishing quarterly newsletters for recognizing top performing health care providers across Pakistan at Greenstar Social Marketing. Technical Skills and Expertise: Expertise: Product management, brand management, project management, sales forecasting, marketing plan development, consumer insight research, focus group research, data analysis, business plan development, sustainability plan development, grant proposal writing, new product launches, digital media marketing, promotional material designing, content writing. Computer skills: Adobe Illustrator, Adobe Photoshop and Microsoft Office technologies (MS Word, MS Excel, MS PowerPoint, and MS Access)