Fatma Tawfik

Background

About Fatma Tawfik

Leading impactful campaigns across MENA through Strategy and performance-focused execution. With over 8 years of experience in digital marketing, event growth, and brand strategy, I’ve worked across Egypt, Saudi Arabia, and the UAE, helping companies scale, connect, and lead in competitive markets. I’ve led the marketing for 12+ mega events and 6 youth development programs, managing full-scale campaigns from strategic planning to on-ground execution—delivering real, measurable results. In parallel, I’ve crafted and analyzed social media strategies and reporting frameworks for 20+ international and regional brands in industries such as F&B, cosmetics, retail, and telecom—always blending creativity with data to optimize performance. As an educator and mentor, I’ve shared my knowledge through private mentorships, online learning platforms like Yanfaa.com, and through engaging, self-produced content. My educational content has reached: 1M+ views on TikTok 100K+ views on Instagram 70K+ views on Facebook 1,292+ watch hours on Yanfaa I hold an International MBA, with 36 credit hours and 10+ applied projects—continuously upgrading my expertise in advanced social media tools, audience segmentation, and digital strategy.