Fatme M.
Directora De Planificación Estratégica at La Familia
Based in Chile
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Seniority
Director
Department
Advertising & Marketing
Location
Chile
Industry
Advertising Services
Company size
432
Contact information
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f•••••••@lafamilia.cl
Phone
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Background
About Fatme M.
I’ve been working for 9 years to understand people and their needs: figuring out what drives them, how they go about getting what they want, what they like in mass, and what their private impulses are. The fact that society is dynamic places us in an unpredictable context that we must constantly reinterpret. That’s my specialty: finding relevant strategic paths within the inherent dynamics of society and culture, with the goal of identifying where a brand can engage positively.
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