Fay Smith

Background

About Fay Smith

Loan Officer - 4 yrs Consumer purchase and refinance home loan product expert - all 50 states Speed to lead, test and response - optimizing client results KPI tracking CRM lead volume management Top box member satisfaction Insurance Acquisitions Senior Specialist - 1.5 yrs Created auto, homeowners, renters, valuable personal property and umbrella insurance solutions for members Top quartile performance in all KPI metrics Exceptional client service and relationship-building Team leader and All-Star recognition Participated in corporate growth and solutions initiatives Insurance Claims Specialist - 10 months Managed the fire/casualty and bodily injury claims process from end-to-end; investigation; policy interpretation; damage assessment; evaluation of liability exposure; liability analysis; application of jurisdictional law; determination of fault and damages; subrogation; negotiation of settlements with clients, claimants and attorneys. Associate Media Director - 10 yrs Lead client contact & strategic planner for national, regional and local clients Oversaw $20M-$115expansion Evaluated brand and industry metrics for demo/psychographic, sales, cost, and media usage data to drive ROE and ROA Synthesized these with a/b, focus group and other testing and research outcomes to augment existing and create new, forward-thinking strategy and tactics Incorporated television, radio, print and outdoor with digital, mobile, email and direct marketing campaigns Trained and developed employees Overall Talents & Skills: Strategic plan all stages of customer acquisition funnel Consolidate and implement insights to create buyer personas and media landscapes Proactive and agile plan management to drive ROE, ROA and ROI Inspire and navigate teams to exceed performance goals in challenging, fast-paced environments Highly effective interpersonal communication; business writing and presentation Build strong business partnerships and cross-industry associations Exceptionally quick, eager and flexible learner making immediate impact Master of Business Administration- Texas A&M Bachelor of Science - Business Administration - WPU Digital Marketing Certification (in progress)- Northwestern Kellogg School of Management Certifications: HubSpot, CTE Business & Marketing (teaching) Courses: Data & Consumer Analytics, Hispanic Marketing and Social Psychology Registered NMLS Real Estate Loan Officer Licensed Insurance Producer & Adjuster Call-Center, Sales Microsoft Office, Word, Excel, PowerPoint, Advanced Excel and Access Database Management