Febby Alexander

Background

About Febby Alexander

I’m Febby Alexander (Alex), a passionate hospitality leader specializing in reservations, revenue optimization, and pre-opening strategy across luxury and upscale hotels in Indonesia. My journey spans globally recognized brands such as Hilton Worldwide, IHG, Marriott, and Ascott International, where I’ve led reservations and cluster revenue operations across both city and resort portfolios, contributing to three successful pre-openings and overseeing up to four properties in Bali. Currently, I’m proud to serve as Reservations Manager at Umana Bali, LXR Hotels & Resorts, where I blend luxury standards with data driven performance, aligning systems and strategies to drive commercial results and elevate guest experiences- Certified Luxury Trainer by Hilton - Forbes Service Trained - Lean Six Sigma White Belt Certified - Certified in Revenue Management (TAUZIA, that now acquired by The Ascott Limited)- Luxury Brand Standards (Hilton)- Currently pursuing a bachelor's degree (flexible, career aligned study) I thrive in environments that combine strategic thinking, operational precision, and heartfelt service. I aspire to continue growing within the luxury hospitality space, ideally in cluster, corporate, or pre-opening leadership roles, where performance meets purpose, and excellence feels personal.