Federica Baiada

Background

About Federica Baiada

I am a people leader driven by a passion for great communication, innovation and achieving high quality work standard. In the last 2 years, I've embarked on a new adventure as a technical SEO specialist at Merkle EMEA, building my skills across on-page and technical optimisation for websites across different industries such as finance, public organisations and telecommunications. Moreover, I've expanded my account management skills, supporting clients achieving their marketing goals implementing agile SEO strategies. My work is led by integrity and commitment to my organisation values, vision and culture. In the previous 6 years, I built a wide experience in People and Communication management, having the great opportunity of working for a disruptive Retail company with great values and with a solid structure which supported my personal growth to make me the leader I am today.