Federica Paoloni

Background

About Federica Paoloni

A high-quality render is realized considering several factors, among whom most important are certainly Creativity, which can be considered the “brain” of the machine, and Technique: the “arm” of the latter. In my productions I leave space to my creative spirit, by uniting it to technical skills assimilated in extensive studies and years of consolidated experiences in the workplace. Last but not least I reach the Realism, without which a good rendering in my opinion can not be considered as such. Why “RenderPhi”? The golden ratio is also called the golden section (Latin: sectio aurea) or golden mean. Both geometric and mathematical properties, that the frequent repetition in a variety of natural and cultural contexts, apparently unrelated, have impressed the mind of man over the centuries, who arrived over time to catch an ideal of beauty and harmony, going to search for it and, in some cases, to re-create in the antropic environment as “beauty standard”, testimony of which is perhaps the history of the name that in more recent times has assumed the titles of “gold” or “divine” right to demonstrate the fascination. A high-quality render is not only a technical representation of any kind of project, whether it be indoor, outdoor or use objects. A high-quality render must get to represent the harmony, the beauty, the perfection of form and functionality of designed concept, highlighting and emphasizing these features in a set which wants to get closer in some way to an artistic conception of the designing process.