Federico Engell
Director, Lifecycle Marketing at Botpress
Based in Montreal, Canada
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Seniority
Director
Department
Advertising & Marketing
Location
Montreal
Industry
Software Development
Company size
107
Contact information
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f•••••••@botpress.com
Phone
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Background
About Federico Engell
As a Lifecycle marketer, I have a deep understanding of the customer journey and the role that Lifecycle marketing plays in driving engagement, retention, monetization, and loyalty. I enjoy blending creativity, strategic thinking and technical expertise, leveraging data insights and marketing technology to strategize, develop and execute high-impact multi-channel campaigns. Whether it's through email marketing, in-app communications, automation, or personalization, my focus is always on delivering value to the user and impacting business key metrics such as churn, ARPU, and MRR.
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