Federico M.

Background

About Federico M.

Scientific high school diploma in applied sciences at the Ettore Bolisani Higher Education Institute of Isola della Scala in the province of Verona. High specialization diploma in the "Visual Merchandising & Fashion Show" course at the Re Art Fashion Institute in Verona. Achievement of the 1st level master in the "Master Level Visual Graphic Design" course at NAD - Nuova Accademia del Design in Verona. My professional training has allowed me specific skills in the Visual Merchandising & Visual Design sector. I am available to develop communication strategies in the following areas: marketing strategy, brand identity, visual identity, web design, UX / UI, digital PR, shooting concept, videomaking project, creative direction, social media strategy, editorial plan, coordinated image (Business cards, brochures, presentations, look-books). I have specific knowledge regarding the design of websites both for presentation and with integrated e-commerce, optimization concepts in terms of SEO, SEM and management of campaigns on social networks including Facebook, Instagram and Google AdWords. From the perspective of data analytics programs, I have a good knowledge related to Google Analytics, Google Trends and Hotjar. I also use the Adobe Creative Cloud suite programs, in particular- Adobe Photoshop for post-production of photographic content - Adobe Illustrator for the creation of logos and visual identity systems - Adobe Premiere for the creation of video and multimedia content - Adobe Dimension for the design of photorealistic objects in 3D My skills- Videomaking (Videos optimized for YouTube, Facebook, Instagram, Instagram Stories, IGTV and Websites)- Video editing and post-production - Photo editing - SEO copywriter - Social Media Editor - Digital Content Creator for websites & blogs My artistic and visual background leads to an accurate analysis of the client's needs, in order to propose new concepts and new communicative ideas. A complete "turnkey" restyling of communication through new texts and new images.