Federico Trotti

Background

About Federico Trotti

I work for Kimberly-Clark as Senior Category Manager for Bath Tissue category (Scottex and Scottonelle brands) and e-Commerce team coordinator with focus on Amazon reporting directly to General Manager. Previously I worked as Category Manager for Facial Tissue (Scottex and Kleenex) and Baby Wipes (Huggies) categories. Before I worked in Star as Junior Category Manager for Ready Meals category (Noodles, Risotti and Pizza kids) in the Trade Marketing team. Previously in the same company I worked as Junior Channel Manager with focus on Field (DO) and Wholesale channels. Prior to this, I worked in Bolton Group in the Food & Beverage division as a Sales Account. I was responsible for Sell In and Sell out performance among more than 60 point of sales Hyper and Supermarkets of different retailers in Lombardia and Emilia-Romagna areas (Esselunga, Coop, Finiper, Conad, Carrefour, Bennet, Selex and others). I worked for GlaxoSmithKline Consumer Healthcare in the Trade Marketing team, Commercial Excellence function. I carried out sales analysis, promotions uplift and categories' sales performance. I was in charge of the development of POP and Field force materials and tracking of the POS activations. I dealt with the management and allocation of stock materials. I coordinated the mystery shopping project collaborating with third-party agency. I was responsible for the e-commerce project as well, implementing the strategy for all the channels: Mass Market, Pharmacy and Pure-player (Amazon). I had 2 internships as Trade Marketing Assistant in Nestlé and as International Retail Analyst in Acqua di Parma HQ (LVMH Group). I worked every day with all subsidiaries, coordinating sell out activities worldwide, carrying out weekly and monthly sell out analysis and preparing reports on stores' performance. I am a graduate of Master of Science in Management at Bocconi University in Milan and during my Master, I took part to the Exchange Program at M. Smurfit Graduate Business School in Blackrock, Ireland. After this international program, I undertook a 4 months Inter-curricular Internship as a Marketing Intern in an IT start up in Dublin and a second Internship in Italy as a Digital Marketing Intern in ePrice, Italian e-Commerce company, subsidiary of Banzai S.p.a. After this internship I wrote the thesis and graduated in April 2016. I am a very motivated, dedicated and very social person. I do my best to reach the goal in every situation and I never give up in every challenge.