Fei Cho
Senior Manager - Digital Marketing, Content and Pr at Scape Sg
Based in Singapore, Singapore
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Seniority
Other
Department
Other
Location
Singapore
Industry
Non-profit Organizations
Company size
62
Contact information
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f•••••••@scape.sg
Phone
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Background
About Fei Cho
Multi-faceted and energetic marketer-placemaker with more than 10 years of successful leading and delivery of strategic and meaningful branding campaigns based on consumer insights, trends, research and on-ground engagement. Summary of Achievements • 1H 2024: Successfully launched the Google Geospatial AR pilot in Chinatown precinct with ten AR experiences developed • Q1 2024 : Supported Chinatown Business Association (CBA)’s successful Five Footway Festival • 2021 – 2023 : Pivoted precinct during the pandemic and aided local discovery and advocacy through the introduction of evergreen and themed programming within Chinatown. • 2022 – 2025: Supported CBA’s capability development through the Local Enterprise and Association Development (LEAD) grant • 2018 – 2021: Successfully led the strategic revamp of the Retail x Tourism marketing and launched “Shop.IRL” campaign worldwide • 2017: Successfully led the Data Storyteling development pilot for NewsCorp Australia • 2013 – 2017: Managed the development and flighting of marketing campaigns across various consumer categories • 2011: Part of the Opening Team for Universal Studios Singapore (USS)
Decision-makers
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- ILDirector
Ivy Lim
Executive Director · General Business & Management
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