Fei Lu

Background

About Fei Lu

Hello! I'm Fei, a media strategy consultant and Founder/COO of HELLGIRL Agency (HGA). I specialize in journalism, digital strategy, and aiding organizations in developing robust digital and offline brand presences. My experience spans reporting for publications like HuffPost, OUT, Paper Magazine, and them. I’ve crafted engaging webinar, podcast, and radio programming for platforms such as Uptown Radio, Jing Culture and Crypto, and the Taiwanese American Foundation’s TAFLabs. While completing my MS in Journalism at Columbia University, I launched Inherent Magazine, a digital publication focusing on everyday mental health narratives. Our inaugural feature, an interview with Rowena Chiu, delved into her life post-fame and advocacy for victims of workplace sexual harassment, earning recognition from Admeradia's [R]evolution campaign for our commitment to amplifying AAPI voices in mental health discussions. In my role at HELLGIRL Agency, I collaborate with NSFW industry professionals and businesses interested in sex positivity, providing media strategy and consulting services that empower and amplify their voices. Our mission is to create a bridge between these industries, fostering understanding and growth. As a consultant, I've worked with clients like Kinokoniuya USA, Anime NYC, and Angelina Paris, assisting them in developing IRL events and brand activations. I'm passionate about partnering with businesses that challenge norms and blend corporate success with a subcultural edge. Languages- Natively Fluent in Chinese & English - Conversational in Japanese & French