Felicita Giannavola

Background

About Felicita Giannavola

As Vice President at Pin USA, I lead sales, account strategy and the creative design team for one of the industry’s premier creators of custom pins and branded keepsakes. Helping brands transform ideas into tangible experiences that inspire connection. With over 20 years of executive experience driving marketing operations, creative business functions, and enterprise transformation for global brands including The Walt Disney Company, Guitar Center, and Technicolor. I specialize in aligning cross-functional teams with C-suite priorities. Scaling systems for growth and operational excellence. Delivering measurable impact across omnichannel marketing, digital infrastructure, and customer experience. Career Highlights, at Guitar Center Co, as VP of Marketing & Creative Business Operations, I led enterprise-wide Marketing & Creative Operations, MarTech strategy, and workflow optimization; accelerated speed-to-market by 60% through AI automation and offshoring, and drove a 6.6% revenue lift during peak season. At The Walt Disney Company, I spent over 15 years leading high-impact initiatives across Theme Parks, Studio, and Consumer Products, spanning global marketing campaigns, retail, franchise operations, and large-scale event experiences. Consulted for private equity-backed firms during critical transitions, including operational restructuring and process optimization for Our Alchemy during pre-bankruptcy. Beyond corporate leadership, I’m passionate about community impact. I serve on the Board of Directors for Hillsides, a nonprofit supporting vulnerable children and families in Southern California, and actively support The Midnight Mission. I thrive in fast-paced, transformation-driven environments, elevating and building empowered teams, mentoring emerging leaders, and connecting vision to execution. Core Expertise: Operations & Process Transformation - Omni-Channel Marketing Execution - MarTech & Digital Workflow Optimization - Executive Alignment & Cross-Functional Collaboration - Agile Delivery, OKRs, KPI Dashboards - Vendor + Budget Management (>$100M Ops Oversight)- Private Equity / M&A Operational Readiness - Nonprofit Strategy and Community Engagement