Felicity Beadle

Background

About Felicity Beadle

After three decades dedicated to crafting impactful brands, communications and marketing initiatives that resonate, captivate and drive tangible results, my passion for meaningful work is unwavering. I thrive on collaborating with brands and for-purpose projects that share my values and working with leaders and people who inspire me. Equally comfortable advising at executive level or engaging authentically with diverse audiences, I bring a unique blend of strategic insight and hands-on expertise. My track record, spanning a diverse client base and numerous successful projects, proves my ability to transform and amplify brands and deliver compelling communications across NGOs, government and business. Career highlights include: • Established and led a research and business training unit for the Southern Institute of Technology • Led a fire prevention and community education focus for FENZ (then called New Zealand Fire Service), creating and delivering fire safety campaigns and education across New Zealand, capturing global attention and interest • Worked with Police, NZ Transport Agency, regional and local councils, and local iwi to develop and deliver large road safety campaigns using TV, radio, web, print, outdoor and in-person activation tactics • Wrote and delivered brand and advertising final-year degree papers • Facilitated brand workshops for Boards, leaders, staff and stakeholders for over 20 brands and projects, then managed the refresh and rollout of new and refreshed brands across New Zealand and Australia • Conducted workshops and delivered large events for clients in the wellbeing, disability, health and housing sectors • Part of a core team to develop and launch an online tool making mental health support accessible across Aotearoa • Together with one other contractor, devised and delivered Aotearoa's inaugural Empty Homes study and project for government • Developed and delivered a transformational online tool during COVID to ensure wellbeing support was accessible for all - worked on this for a further three years resulting in support for over people and whānau • Wrote proposals and successfully secured significant philanthropic funding for numerous clients and their projects • Led multi-channel comms for large health provider merger and acquisition "You bring such an amazing energy and activation to everything you do."(Feedback regarding recent project.) If you're seeking a dedicated, dynamic and results-oriented brand, communications and marketing specialist to drive your next project forward, let's connect.