Felicity Irwin

Background

About Felicity Irwin

A customer focused and results-driven leader with 15 years of success in the visitor economy, across both public and private sectors. My expertise spans business development, economic development, brand and marketing, product innovation, operations, leadership and stakeholder engagement. I thrive on fostering collaboration to achieve exceptional outcomes for all parties involved. I am particularly passionate about cultivating positive workplace culture and prioritising employee well-being. I’m currently at Parks Victoria leading an incredible team of marketers to be a voice for nature, climate and people in Victoria’s most iconic and untouched places. My current projects include- Leading the strategy and execution of Parks Victoria annual brand and marketing activities including campaigns, social and email marketing, research and insights integration, budget and revenue goals - Member of the Directorate leadership team - Member of the Public Information working group (cross-government working group to communication important public messages (crisis communication) during emergencies)- High-profile, cross-functional project management, contract management and delivery - Leading an ambitious marketing team, fostering a collaborative and results-oriented environment - Building awareness of key Parks Victoria programs and services - An active member of the Diversity and Inclusion Work Group and Active Ally network