Felipe Camilo

Background

About Felipe Camilo

I am an Art Director with over 20 years of experience, the last 3 of which have been as Creative Director. I have worked in agencies such as Neo Gama, Insula, Vivid Brand, and ArcWW (part of the Publicis Group), and most recently at Oliver, initially as an Art Director and later as Creative Director. I have worked on campaigns for brands like Samsung, CBF, Motorola, and Bradesco Seguros, and have led creative teams for UHG (Amil and Hospitais Américas) and Nestlé. Currently, my focus is on creative management and strategic alignment with clients. QUALIFICATIONS- Team management and strategic alignment with clients - Expertise in Shopper Marketing and Live Marketing - Experience in CRM and Social Media - Creation of advertising materials across various media - Advanced knowledge of Adobe tools - Culture of feedback History and Key Cases: 1. Creative Director, Oliver (June 2021 - March 2024)- Led in-house creative teams for UHG (Amil and Hospitais Américas) and Nestlé- Developed creative strategies and supervised the process from conception to implementation. Highlights: Standardization and elevation of creative quality, new visual style for Amil's CRM, and visual standardization for Nutren's social media. Senior Art Director, Arc Worldwide (June 2020 – June 2021)- Collaborated with multifunctional teams on innovative Shopper Marketing solutions- Created visual concepts and developed brand identities. Highlights: Development of key visuals and launch materials for Marlboro Gold Selection and digital ads for Vivo store displays. Senior Art Director, Vivid Brand (January 2017 - June 2020)- Led creative initiatives for Motorola, CBF, and Bradesco- Specialized in Live Marketing, endomarketing, ATL and BTL campaigns. Highlights: Winning the competition for CBF, creating their first institutional campaign, and creating a campaign and key visuals for Motorola's Black Friday. Art Director, Insula Comunicação/Neogama (October 2012 - January 2017)- Developed creative concepts and ensured visual quality for campaigns- Focused on digital media, including banner design, social media and website creation. Highlights: Creation and management of Bradesco Seguros' internal social network, event ideas, activations, and a campaign for the launch of the Samsung Note smartphone in Latin America.