Felipe Mendes
Head of Performance Marketing at Haas Fertigbau Deutschland
Based in Bad Birnbach, Germany
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Seniority
Director
Department
Advertising & Marketing
Location
Bad Birnbach
Industry
Construction
Company size
180
Contact information
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f•••••••@haas-fertigbau.de
Phone
5 credits+49 ••• •••• ••••
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Background
About Felipe Mendes
Marketing & Growth Leader with 20 years of hands-on experience building and scaling businesses. From early entrepreneurship across Brazil to leading marketing teams in the DACH region. I combine data-driven strategy, performance expertise and AI innovation to deliver measurable growth. Proven record in managing multi-million-euro budgets, leading international teams, and driving revenue impact in B2C and B2B environments. Core strengths- Leadership & P&L Ownership – led marketing and sales teams of up to 70 people and budgets up to €12M - Growth & Performance Marketing – expertise in SEO/SEM, paid media, CRO, marketing automation, attribution - AI in Marketing – applying LLMs and AI-driven analytics for content automation, campaign optimization and predictive lead scoring - International Experience – track record across DACH, LATAM and global projects - Languages – German (fluent), English (fluent), Portuguese (native), Spanish (conversational)
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