Femke Devogelaere

Background

About Femke Devogelaere

Working on both sides of the pricing power chart, optimizing cost and increasing profitability on the product purchase side while aiming through research for the right product position strategy in the optimal markets- The challenging yet beautiful mix between business and an appealing successful product- Assisting the sales department from a product and price point of view in high opportunity deals through several markets and channels- Optimizing processes in both purchase and product department- Explore and develop profitability opportunities through supplier negotiations even beyond product pricing - Selecting and forming a conceptual product assortment for the Nûby brand in Europe- Critical eye for aesthetically pleasing design input for packaging, product content creation, point of sales creation and physical fair booth- From data to knowledge; exploring markets, users and competitors to keep us on top of the game.