Ferdaus Shaikh

Background

About Ferdaus Shaikh

I started my career as an E-commerce Analyst at Urbangabru in 2019, when the company had just ₹4 Cr in revenue and a 10-member team. I led advertising and marketplace strategy across Amazon, Flipkart, Nykaa, and other platforms—focusing on product listings, marketing campaigns, and performance optimisation. Over 3+ years, I contributed to growing the company to ₹12 Cr in revenue, building a strong foundation in end-to-end e-commerce operations and growth marketing. At Flipkart, I have worked across the Watch category and am currently in the HomeDecor category. I am driving business growth through data-backed planning, pricing, discounting, and strategic execution. What I’ve Done: Driving 40% growth during Big Billion Days, with 15% MoM and 18% YoY improvements through strategic pricing, inventory planning, discounting, and close coordination with KAMs. Leading end-to-end supply chain planning across brands, sourcing hubs, and dark stores—improving capacity planning, inventory flow, and network performance. Driving automation and operational excellence through real-time dashboards in Power BI and Google Sheets—reducing manual work by over 50%. Collaborating with cross-functional teams across Product, Ops, Tech, Design, and Real Estate to improve processes and business outcomes. Managing pricing, discounting, and profitability for 1500+ SKUs across high-volume categories using real-time data and insights. Improving workflows and wireframes to make internal systems faster and more efficient. Solving complex, ambiguous problems using data-backed frameworks, structured analysis, and continuous experimentation. Skilled in MySQL, Power BI, Google Script, Google Sheets, Superset, Jira, and Confluence.