Fergal Mohan

Background

About Fergal Mohan

With over 10 years digital marketing experience, having worked on a diverse range of brands, all with a strong digital-led focus. My passion is for finding strategic solutions to marketing challenges by combining strong marketing insight, with data led evidence. Currently as senior digital strategist in Starcom, one of Ireland's largest media agencies, I work across some of Ireland's leading brands to deliver strong digital strategic performance, from brief through to response. In previous roles, I have had positions that have been heavily digital performance led, from search engine marketing to social media. Over the years, building out performance marketing teams and driving the commercial performance of the product offering across biddable media channels for the media agency's client portfolio. In more recent years, my focus and responsibilities have moved to a more holistic media planning role, seeking out the perfect media mix for client's brands. From traditional media channels to digital media channels; from branding to direct response, all while collaborating with different stakeholders. Over the years I have collaborated with client brand and marketing teams to more technical channel specialists. Combining those insights extracted and leveraging my love of analytics and data to create the environment that has allowed successful, award-winning media strategies to materialise and flourish.