Fergus Bruce

Background

About Fergus Bruce

An experienced commercial director, communicator, strategist, and analyst with 15+ years of experience in the creative industries, digital technology, design, and visualisation.>> I’m usually involved in initiating and delivering diverse and unusual creative projects in thesespaces, and have worked worldwide (primarily, Europe, the USA, and MENA).>> A recurring theme in my work has been a focus on harnessing the immense value of new visualisation technologies - and particularly working with clients and collaborators to realise real-world applications of XR in communication, learning, cultural, commercial, audience and stakeholder engagement I'm currently in a commercial and economic research position at the University of Glasgow, working on a multi-million pound, Govt. funded project called 'Museums in the Metaverse'. This built on Edify technology, formally Sublime, where I was a Director and then Senior Director between Between 2018 and 2021 I was also a Director of 'Project Mobius', an Innovate UK-funded R&D partnership with the University of Glasgow from which the Edify platform I was also an early employee at the Soluis Group, originating several GTM roles and functions which helped to deliver massive growth and brand recognition- My expertise and specialisms include Commercial Development & Strategy, Partnerships, Commercial & Economic Research, Project Development, Stakeholder Engagement, Client Services, Communications and Communications Strategy, Marketing, Event Management, Project Management, Product Development, Product Management, EdTech, AR, VR, and Digital Visualisation- I retain a particular interest in the application and value of skills developed in the academic study of Philosophy to the worlds of work and learning outwith academia.