Fern Ross

Background

About Fern Ross

Having access to accurate, timely management information is vital to ensure the efficient running and growth of any business no matter what size it is. Having a plan and projections in place is essential. This, together with maximising the use of systems will provide a greater understanding of the "Big Picture", targets, reality & profitability. We help our clients to grow. Our clients appreciate the dedicated monthly accounting and systems support services Effista provide. This consists of telephone and email support, remote access, efficient and good practice systems usage, monthly management accounts and setting and reporting on key performance indicators (KPI's). Effista are an invaluable resource to your team, from the account administrator to the company directors. We also work with clients on improving business processes, including the communication flow within the various departments. Our knowledge of Corporate Governance and general good practice result in changes and tweaks that minimise or eliminate the pinch points and improve productivity and outputs. Fern has an MBA, a Certificate in Adult Training & Education and several other IT & training qualifications. She has been working in these areas for the public, private and charitable sector since 2001.