Fernanda Belini

Background

About Fernanda Belini

Marketing, Sales and Technology Specialist with 15 years of experience, focused on innovation, data-driven strategies, and integrated solutions that drive business results. My expertise spans from strategic planning to the execution of multichannel campaigns (online and offline), with proficiency in inbound and outbound marketing, marketing automation (Eloqua, Responsys), CRM management (Salesforce), and paid and organic media strategies. I have extensive experience in e-commerce, social media management, and developing campaigns structured around the sales funnel, integrating awareness, consideration, and conversion to maximize outcomes. I have a solid background in customer journey mapping, persona development, market analysis, KPI definition, and dashboard creation for performance measurement and actionable insights. My key achievements include increasing digital engagement through advanced segmentation and personalization, launching products and services with comprehensive go-to-market strategies, and creating events and brand activations that strengthened client and partner relationships. My career highlights include impactful projects for major brands such as SKY, Oi, Vivo, Coca-Cola, OLX, and InBrands, with contributions that combined digital transformation, innovation, and operational efficiency. Recognized for strong leadership, negotiation, and interpersonal skills, I excel in clearly and assertively communicating strategies, aligning teams and stakeholders toward shared goals. My experience with agile methodologies (Scrum, Kanban), project management tools (Trello, Asana), and data-driven marketing and sales strategies enhances my ability to optimize processes and deliver measurable results.