Fernanda Feres

Background

About Fernanda Feres

I am a customer-focused professional with over three years of experience in fintech and financial services across customer and product support, and a strong background of nearly a decade in public relations and communications. My expertise lies in managing client relationships, supporting product adoption, and enhancing customer experience through close collaboration with product, UX, and technical teams. I thrive in dynamic environments where I can build trust, simplify complex processes, and connect user needs with business goals. I also enjoy visual storytelling, generating ideas, and designing practical solutions that put the customer experience at the center of my work. Throughout my career, I've had the opportunity to: • Built and maintained strong relationships with multinational clients, fostering trust and long-term engagement. • Supported product adoption by guiding clients through complex platforms and translating technical insights into clear, actionable solutions. • Collaborated with product, UX, and technology teams to identify service gaps and implement improvements that strengthened the customer journey. • Managed digital content strategies that increased engagement and strengthened loyalty for high-profile consumer brands. • Collaborated with cross-functional teams to ensure product and process improvements based on client feedback. I'm always open to connecting with professionals in customer success, product, and customer experience. Portfolio: