Fernanda Freitas
Brand and Licensing Manager at Educa Borras Group
Based in Sabadell, Spain
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Seniority
Manager
Department
Other
Location
Sabadell
Industry
Manufacturing
Company size
70
Contact information
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f•••••••@educaborras.com
Phone
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Background
About Fernanda Freitas
As Brand & Licensing Manager at Educa Borras, I leverage over a decade of experience in marketing and communications to drive product innovation and long-term growth. Leading the licensing strategy across all product categories, I manage an extensive IP portfolio while ensuring the market leadership of our flagship Puzzles and Lince brands. My role blends brand strategy, product development, and cross-functional collaboration to deliver high-impact products that resonate with consumers and reflect Educa’s legacy of quality and creativity. Partnering with licensors and internal teams, I focus on aligning global trends with the company’s vision to launch standout products in the toys and games sector. My expertise in licensing strategy, market planning, and product marketing enables me to create impactful brand experiences and foster lasting partnerships. Fueled by curiosity and creative thinking, I aim to enhance Educa Borras' market presence and deliver value through strategic brand leadership.
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